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The Latest Breaking News from ASICs

Wimbledon 2023: World No.1 kicks off title bid with major snub despite money-spinning deal

Iga Swiatek kicked off her title bid with a comfortable win over Zhu Lin, but it was her attire, as well as her tennis skills, that caught the eye

Daily Mirror

British tennis star Harriet Dart embraces "normality" as she chases Wimbledon first

Harriet Dart is one of several British women in the Wimbledon singles draw, and believes things are moving in the right direction after a challenging start to 2023

Daily Mirror

Olympic champ Belinda Bencic chases Wimbledon breakthrough - but British star stands in her way

Belinda Bencic won the women's singles tournament at the Tokyo Olympics, but is chasing her first ever quarter-final run at Wimbledon after watching compatriot Roger Federer excel in SW19

Daily Mirror

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‘Shock to the system’: Asics halts supplies to UK independent sports shops

Businesses are under threat after footwear brand said it was ditching smaller retailers in favour of big chains and selling direct online

The Guardian - UK

Under Armour Flow Velociti Elite review: Almost a premier race day shoe

Under Armour Flow Velociti Elite feels like a work in progress rather than a fully-formed racing shoe for elites.

TechRadar

Asics Gel-Cumulus 25 review

The Asics Gel-Cumulus 25 is the latest iteration of this Asics stalwart. A great everyday running shoe if you are looking for extra cushioning and a smooth ride.

LiveScience

Nike Pegasus 40 review: tickety-boo

The latest iteration of Nike's Pegasus franchise comes with fine-tuned ergonomics for improved comfort

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ASICS teams up with BOSS to launch limited edition Gel-Resolution 9 trainers

Half tennis shoe, half sneaker, the new Gel-Resolution 9 is an exciting collaboration between ASICS and BOSS

This Poem Is Scientifically Engineered To Boost Your Mood

“Using sounds, chords and frequencies, you can increase blood flow in regions of the brain that stimulate different emotions.

Zenger

Motivating poem is scientifically made to boost your mood - does it work on you?

Bestselling poet creates a piece from a compilation of over 40,000 public submissions - that is scientifically wired to boost your mood.

Daily Mirror

Hal Studios and ASICS’ Gel-1130 is one of the most detailed sneaker collaborations of 2023

You absolutely need to check out this new work from Asics

USA Today Sports Media Group

How to run a faster 5k on race day: Our top 5 tips to smash your PB

Daily Mirror

Asics GEL-Trabuco 11 trail running shoes review: a balanced ride on a variety of surfaces

The latest model of the GEL-Trabuco focuses on lightweight versatility for stable, responsive ride on mud, gravel, climbs and descents

Advnture

ASICS calls out AI platforms for generating unrealistic 'healthy' body images

Sports brand ASICS launch AI training programme in hopes to shift the unrealistic images used to represent "healthy bodies"

Daily Mirror

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Woman & Home

The best sustainable clothing brands - how to shop stylish fashion with a conscience

The best sustainable clothing brands combine ethical supply chains and eco-friendly materials with stylish design

LiveScience

Adidas Ultraboost Light review

The Adidas Ultraboost Light is the best Ultraboost for runners

Daily Mirror

People left baffled after learning what ASICS actually stands for as they had no clue

ASICS is an incredibly popular sports and activewear brand, but most fans aren't aware that the name is actually an a poignant acronym for what the company stands for

Belfast Live

New vintage store with a difference opens in Belfast city centre

Pieces are on offer from brands such as Ralph Lauren, Prada, Armani, Timberland, Nike, Puma, Adidas, Asics, Ellesse and more

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Evening Standard

Best marathon running shoes for 2023: Top trainers tried and tested

Running shoes designed to go the distance

TechRadar

ASICS Gel-Nimbus 25 review: A plush, super-comfortable running shoe

ASICS Gel-Nimbus 25 is a well-cushioned running shoe where comfort is the number one priority.

Sports Illustrated

Novak Djokovic Missed Another U.S. Event, and Some Are Still Not Over Why

In Jon Wertheim’s latest mailbag, he dives into the ever-evolving anti-vax cloud hanging over the world’s best player. Also, Daniil Medvedev’s hilarious on-court rant.

The Independent UK

Everything I learned becoming a marathon runner in seven months

From failing at 5km to the Tokyo Marathon finish line. Here’s everything Imy Brighty-Potts learned becoming a marathon runner.

Daily Mirror

Triathlete Kat Matthews ventures into the unknown after horrifying training crash

Brit Kat Matthews was 10 days out from competing at the Ironman World Championships last year when she collided with a car while riding her bike on a training ride

Daily Mirror

Paralympian Claire Cashmore opens up on disability as she explains turning point

Paralympic gold medallist Claire Cashmore - who transitioned to Paratriathlon from swimming after the Rio Games - has become the person she is thanks to sport as she shares her experience on International Women's Day

USA Today Sports Media Group

Asics’ new GEL-NYC has a chance to be one of the best sneakers of the summer in 2023

Asics is on a mission with the Gel-NYC

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