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The Latest Breaking News from Levi

Heinz blacks out its logo in World Cup stunt

And proves the power of good branding.

Creative Bloq

Hailey Bieber's Favorite Gap Jeans Are Under $45 for Prime Day—I've Never Shopped So Fast

Someone at Amazon is keeping close tabs on my wish list.

Marie Claire

Levi's Sparks Buzz After Cleverly Trolling FIFA Over Covered World Cup Stadium Logo in Viral 'Nobody's Gonna Know' Moment

Levi's cleverly turned FIFA's branding restrictions into a viral marketing success, gaining global attention despite attempts to conceal its logo at the World Cup stadium.

International Business Times UK

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Fifa quietly scrubbed logos off World Cup stadiums – so one brand turned the cover-up into a marketing campaign

Organisers have gone to extraordinary lengths to erase unofficial names and logos from NFL stadiums hosting tournament matches, as brands take creative approaches to gaining from the World Cup show

The Independent UK

The World Cup forced this brand to hide its logo – then it backfired

This is how to own the World Cup’s logo free rule

Creative Bloq

These New Fashion Collaborations Are Already Winning the 2026 FIFA World Cup

Give your jerseys a much-deserved upgrade.

Marie Claire

From Japan With Love: London exhibition explores how NIGO reshaped fashion, music and hype culture

The exhibition, NIGO: From Japan With Love, brings together over 700 objects from his personal archive, charting his evolution from teenage Americana obsessive to global designer and artistic director of Kenzo.

Euronews

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Sorry, skinny jeans - when it comes to summer 2026 denim, Kylie Minogue just backed barrel leg jeans as the flattering do-it-all cut

Loose, comfortable and flattering, don't sleep on this cool style

Woman & Home

Levi’s sues Australian clothing brand Globe over ‘blatant copying’ of tabs on pockets

Denim giant claims trademarked design has been copied by S-Double, which was founded in 2008 by Shawn Stussy and is owned by the Melbourne-based clothing company

The Guardian - AU

Shania Twain’s half-zip jumper, straight-leg jeans and suede boots is the in-between weather outfit formula we're relying on

Cool, casual and easy to recreate

Woman & Home

Why Fashion Lovers Are Embracing Ripped Jeans 2026 in the Latest 90s Fashion Revival

The comeback of ripped jeans 2026 is impossible to ignore. Explore the 90s fashion revival, denim styling tips, and standout street style trends.

Fashion Times

This Finnish ski resort is launching a summer-long treasure hunt for a €20,000 gold bar

Visitors will have longer to search in the daylight as Levi experiences the midnight sun from late May to the end of July.

Euronews

Bye, Basic White Tank Tops—I'd Betray Summer's Classic Any Day for Olivia Rodrigo's Floral Alternative

She's Gen Z's favorite fashion girl for a reason.

Marie Claire

Tired of Waistband Gaps? These 6 High Waist Jeans for Curvy Figures Deliver

These are the best jeans for curvy women who struggle with waist gaps, tight thighs, or stiff denim that never flatters curves.

Fashion Times

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The Guardian - UK

Doris Fisher obituary

Co-founder of Gap whose tastes helped establish the template for the clothing brand’s affordable ‘preppy’ look

Fashion Times

Denim Trends 2026: How Celebrity Style Made Jeans the Ultimate Event Outfit

See how celebrity style icons like Hailey Bieber, Rihanna, and Jennifer Lawrence are wearing denim trends 2026.

Woman & Home

Victoria Beckham just delivered the ultimate blueprint for styling white jeans this summer, and it's so simple and elegant

She ditched her go-to power suit for an easy-going, casual look

Marie Claire

Kim Kardashian's Rare Jeans Outfit Debuts During a Date Night With Lewis Hamilton

She paired it with an impressive vintage pull, of course.

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news in one place.

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Woman & Home

Only Margot Robbie could wear this casual denim staple to the Met Gala after-party and still look perfectly put-together

After seeing her look, I'm sold on jeans as partywear

Marie Claire

Andy Sachs's Best 'Devil Wears Prada 2' Outfit Styles the Perfect Pair of Straight-Leg Levi's Jeans

Another 'Runway'-worthy look from Anne Hathaway's iconic character.

The Guardian - UK

‘It’s not much but, at the same time, it’s very much’: the enduring impact of Sade’s style

The 1980s band are being inducted into the Rock and Roll Hall of Fame this year – but why does singer Sade Adu’s pared-back look still resonate in 2026?

Woman & Home

These £40 Next loafers go with straight, wide and skinny jeans for an effortlessly polished finish

Wondering how to style loafers with jeans? These £40 flats from Next will transform your favourite denim outfits

Woman & Home

Not jeans and a blazer, Clodagh McKenna's take on dungarees is the polished look that's making me rethink how I style this casual piece

Comfortable and stylish, I'll be emulating this look

The Independent UK

Amazon accused of price fixing by pressuring brands to keep costs high on certain products, state says

Newly unsealed court papers allege that the company used its ‘overwhelming bargaining leverage’ to make vendors charge more for their products on rival marketplaces

The Guardian - US

Emails show Amazon colluding with other firms to raise prices, California authorities allege

The previously redacted messages were unveiled as part of an antitrust battle with California’s attorney general

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