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The Latest Breaking News from Swatch Group

From sixth tier to Swiss Cup final: Biel-Bienne ready for time of their lives

The third division team, based in the watch capital of Switzerland, went bankrupt in 2016 but have upset the odds to face Basel on Sunday

The Guardian - UK

9 Obscure Brands Making a Quiet Comeback in 2025

In an age where trends flicker and fade faster than a TikTok soundbite, a curious thing is happening in the background of the consumer landscape. While tech giants and global fashion powerhouses dominate headlines, a quieter revolution is underway: the resurrection of once-forgotten brands. These are names that once occupied…

Everybody Loves Your Money

The maker of the Moonswatch is back with a jellyfish-inspired dive watch

If you want an affordable dive watch with character, this is a great pick.

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Swiss watches will face some of the highest U.S. tariffs at 31%—and its ripple effects will change the industry's dynamic

"Savvy buyers looking for value—and availability—will quickly pivot to secondhand," one Rolex watch dealer told Fortune.

Fortune

Inside Mr Jones Watches, the British watchmaker unlike any other

T3 meets Mr Jones at the whimsical watchmaker's London workshop

A Week on the Wrist with the Omega x Swatch MoonSwatch Mission to Earthphase – I was wrong about this watch

I got hands-on with a MoonSwatch and I might have to retract everything I've ever said about them.

A Week on the Wrist with the Swatch x Blancpain Scuba Fifty Fathoms Pink Ocean – real divers wear pink

The latest iteration of the Swatch and Blancpain collaboration offers big Kenergy.

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Swatch just revealed my new favourite MoonSwatch, and it’s coming this weekend

The latest MoonSwatch features a white dial, vintage Omega logo and a very strange chronograph

Swatch became the elite Swiss watch industry’s crusader by making colorful timepieces with plastic. Now it'll have to prove itself once again

Swatch Group catapulted to fame with its motley of colorful plastic watches, credited with saving the entire Swiss watch industry. It’s since seen success and failure—and is now on the precipice of yet another defining crisis.

Fortune

Swatch’s new MoonSwatch strap has transformed my Mission to Pluto – but it isn’t perfect

Finally, it’s time to get rid of your MoonSwatch’s awful Velcro strap

Year of the Snake 2025: 13 snake-inspired watches from Hublot, Swatch, Jaeger-LeCoultre and more

Celebrate the Year of the Snake with these special edition watches

New Swatch x Blancpain Fifty Fathoms Pink Ocean might be my dream dive watch

Forget the MoonSwatch – this is the Swatch collaboration of my dreams.

Your MoonSwatch just got a colourful, affordable upgrade

My favourite watch collaboration is back!

New Swatch watches celebrate the Year of the Snake

New Swatch Year of the Snake watches are out there, even in Swatch terms!

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International Business Times

Malaysia Ordered To Return 172 Swatch Watches Seized Over Gay Pride Designs

The Kuala Lumpur High Court ruled that the rainbow-themed timepieces were illegally confiscated from mall stores last year.

Top News

Swatch Wins Lawsuit Over Seized LGBT-Themed Watches In Malaysia

Swiss watchmaker Swatch prevails in legal dispute with Malaysia over confiscated watches with alleged LGBT elements.

The Independent UK

Swatch wins Malaysian suit over watches the government said had LGBTQ+ elements

Swiss watchmaker Swatch has won a suit against the Malaysian government after a court ordered the return of 172 Swatch watches seized last year due to designs that authorities said bore LGBT elements

Al Jazeera

Malaysian court orders return of Swatch watches seized over LGBTQ designs

Home Minister says government will await court’s full judgement before deciding on next move.

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New MoonSwatch features a complication you've never seen before

If you love the Omega Speedmaster for its space-themed history, this is the watch for you.

A Week on the Wrist with the Swatch 2Q – the stealth best Bond watch

Now pay attention OO-watch wearers...

More than two years on, is the MoonSwatch still worth it?

I’m late to the MoonSwatch party, but that doesn’t matter

A Week on the Wrist with the Certina DS-7 Chrono Auto – a great value, stylish chronograph

Certina's new DS-7 automatic chronograph is designed to celebrate the emerging world of Padel.

Tom’s Guide

Smartwatch design is boring — 5 ways Apple, Garmin, Google and Samsung can make it exciting again

Circle or square? Smartwatch design is dreadfully dull. Here's how brands can shake things up.

Evening Standard

Best watches for men under £100 for style on a budget

Because there’s no bad time for an affordable watch

TechRadar

The Apple Watch could go full Swatch with a colorful plastic model for kids

Apple could be looking at getting the youngest members of the family to strap an Apple Watch on their wrists.

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