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The Latest Breaking News from Niko Partners

Gen Z and esports: New study puts global audience at 400 million fans

The Esports Generation whitepaper surveyed 8,000 fans across eight markets and makes a compelling case for brands looking to reach younger audiences.

Dot Esports

Research firm warns gamers to expect a 'global' Nintendo Switch 2 price hike

A prominent gaming market research firm predicts that a Nintendo Switch 2 price hike is on the way.

TechRadar

'The Switch 2 is set to follow in Sony and Microsoft’s footsteps with its own price hike' — possible bad news for Nintendo's red-hot console, but there's a silver lining

An analyst firm predicts that Nintendo will increase the price of the Switch 2 by $50 in 2026.

Tom’s Guide

From analysis to the latest developments in health,
read the most diverse news in one place.

It took 12 years, but Grand Theft Auto 5 is now legal in Saudi Arabia

Saudi Arabia gets GTA 5 before we get GTA 6.

PC Gamer

Tariffs Set To Level Up Game Console Prices

The US tariffs barrage and the bounding cost of producing games have prompted manufacturers like Sony and Microsoft to announce price hikes on consoles, in an industry shift experts say is set to last.

International Business Times

Nintendo Switch 2 Sparks Excitement Despite High Price

Nintendo fans excited over the upcoming Switch console said Thursday they were disappointed by the high price tag, as US tariffs bite.

International Business Times

Sony might be 'testing the waters' with PS5 Pro price as analysts estimate PS6 to cost around $600

PS6 could cost "at least" $600 according to analysts - with PS5 Pro pricing potentially "testing the waters".

TechRadar

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Final Fantasy XIV Mobile is Seemingly Approved for Release in China

China is seemingly getting a mobile port of Final Fantasy XIV despite no official acknowledgement from Square Enix so far.

Player One

Final Fantasy 14 Mobile, apparently a whole separate MMO, is seemingly confirmed by... China?

The Chinese Government has approved a new batch of games, including a yet unannounced Final Fantasy port

GamesRadar

What does Microsoft's big NetEase-Blizzard partnership mean for Xbox? An analysis.

With NetEase and Microsoft buddying up more than ever before, Blizzard has once again seen its titles return to one of the world's most lucrative gaming markets. To that end, we spoke to Daniel Ahmad of Niko Partners to learn more about what this partnership means for Microsoft, and by…

People

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read the most diverse news in one place.

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