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The Latest Breaking News from Levi Strauss

Through much of the American experience, blue jeans have been a common thread

When Americans want to show their patriotism, they often don red, white and blue clothing, or sometimes even drape themselves in the U.S. flag

The Independent UK

A brief history of denim – and why the ‘perfect pair’ of jeans remains elusive

Denim is present in practically every country in the world and is widely adopted as one of the most common forms of everyday attire. Its appeal spans generations and social groups: jeans are worn worldwide by those who follow fashion and those who do not, by people seeking to stand…

The Conversation

Cowboys and cowgirls without the ranch: The craze of the cowboy aesthetic

LET’S UNPACK THAT: Fringed jackets, rhinestone belts and cowboy boots are as present in Brooklyn as Bozeman right now. Ellie Muir looks why the appeal of ‘cowboy core’ has become so widespread

The Independent UK

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Levi Strauss heir Daniel Lurie helped lure the Super Bowl when Levi’s Stadium was under construction. Now he’s mayor for the $440 million windfall

A political outsider, Lurie was previously best known as an heir to the Levi Strauss family fortune and a philanthropist.

Fortune

From Martha Stewart to Dockers to Toys "R" Us, brand managers are raking in billions betting on classic American names

Brand management companies are gobbling up beloved brands from Martha Stewart to Dockers—but views are split on whether they are saviors or vampires.

Fortune

Step Away From Boring Bedding Choices — This Unexpected Fashion Inspiration Is the Trend I Don't Think Anyone Saw Coming

Fashion’s most iconic uniform is making its way into the bedroom

Livingetc

Putin commends Trump victory – as it happened

This blog is closing now, thanks for following along. You can find all of the latest US elections stories here.

The Guardian - US

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Does mysterious painting prove blue denim was around 200 years before Levi’s?

Woman Begging With Two Children, by an unknown artist, shows what appears to be a denim skirt in 17th-century Italy

The Guardian - UK

I can’t believe it’s not denim: it costs thousands to make fake jeans look this real

Intricate beadwork, silk and printed leather – haute couture turns the everyday trousers into quiet luxury for the uber-rich

The Guardian - AU

How to buy men’s jeans: ‘The perfect pair can be your favourite garment for decades’

From rear-flattering fits to choosing the hardest-wearing fabric, menswear experts share their secrets for good jeans

The Guardian - AU

Durable and enduring, blue jeans turn 150 this week

It's hard to imagine a piece of clothing that's more wrapped up in American history and mythology than blue jeans. They were invented 150 years ago this week.

WEKU

After 150 years, why a pair of jeans is still the ultimate go-to fashion item

A complaint from a tailor's customer about trousers that tear to easily led to a business partnership that changed popular clothing forever

Daily Mirror

Inside the AFL's battle with Warner Brothers to trademark the Tasmania Devils

From jeans to baseball teams, the AFL has an interesting history of battling for trademarks — but the fight for the Devils might be the most intriguing of all, writes Cody Atkinson and Sean Lawson.

ABC News

Levi's says it plans to use AI models for the right reasons

The move will make shopping 'more inclusive'.

Creative Bloq

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The Guardian - UK

First Thing: Ron DeSantis takes huge lead over Trump in Republican poll

Florida governor leads embattled ex-president for 2024 race by 23 points. Plus, oldest known pair of jeans sold in auction

The Independent UK

Pricey pants from 1857 go for $114k, raise Levi's questions

Pulled from a sunken trunk at an 1857 shipwreck off the coast of North Carolina, work pants that auction officials describe as the oldest known pair of jeans in the world have sold for $114,000

Daily Record

People are only just realising why pairs of jeans have tiny pockets in them

The minuscule sewn-in pockets have caused people confusion for years, but the real purpose of them has been revealed.

Nottingham Post

People are just realising what the little pockets on jeans are for

It was put there more than a century ago for a specific reason

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