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The Latest Breaking News from JLR

Jaguar Land Rover cutting up to 500 management jobs in UK

The car maker said around 1.5% of its UK workforce would be affected by the job cuts, which are going as part of a voluntary redundancy programme.

Evening Standard

The new Range Rover logo might be the branding disaster of the year

Has JLR learned nothing from last year's Jaguar rebrand?

Creative Bloq

Range Rover's New Logo Is Goofy As Hell

JLR (née Jaguar Land Rover), is trying to position itself like a big luxury-brand conglomerate. There's Jaguar, of course, but Range Rover, Defender, and Discovery are becoming their own brands, rather than simply existing under Land Rover. As part of that, Range Rover has a new logo, though one you're…

Motor1

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Voices: Did Jaguar ‘go woke and go broke’? No, it’s more complicated than that

COMMENT: The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, writes Sean O’Grady – they’re simply not making cars, but there’s life in the old cat yet

The Independent UK

Jaguar Sales Decline By A Whopping 97% In Europe After 'Woke' Ad Allegedly Drives Loyal Buyers Away

Jaguar's European sales tanked to just 49 cars in April 2025 after a divisive rebrand and EV pivot. Can the iconic brand recover, or is it game over?

International Business Times UK

5 disastrous rebrands and what you can learn from them

You'll want to avoid these branding blunders.

Creative Bloq

Shiploads of cars ready to set sail for US from UK as trade deal kicks in

Makers of Aston Martins and Range Rovers expect high demand but British farmers say they have been used as collateral

The Guardian - UK

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Jaguar Land Rover warns that Trump tariffs will hit profits

Shares in parent company Tata Motors fall as JLR says it will reallocate vehicles to ‘accessible markets’

The Guardian - UK

Starmer says Tories ‘sliding into abyss’ and Reform is main challenger

Nigel Farage’s tax and spend plans are ‘Liz Truss all over again’, prime minister tells workers in Merseyside

The Guardian - UK

New Jaguar Registrations Were Hilariously Low Last Month

Jaguar has been culling its lineup as the brand prepares to reinvent itself for a new era. That has forced the company to discontinue several models, and the lack of product is starkly visible in new registration data from Europe. According to the European Automobile Manufacturers’ Association, only 49 Jaguars…

Motor1

Sing when you’re winning: how karaoke in cars heralds the triumph of Chinese firms

European manufacturers of electric vehicles are scrambling to match the technology of their Chinese rivals

The Guardian - UK

Could the UK Lose Jaguar Land Rover? Boss Says US Factory 'Still on the Table' Amid Tariff Turmoil

Despite the current higher tariffs on car imports, a Jaguar Land Rover boss says that they still consider American production.

International Business Times UK

Wealthy millennials are spending thousands on Jaguar Land Rover monthly subscriptions

Jaguar Land Rover's investment vehicle has created two startups that are attracting young, wealthy drivers.

Fortune

Jaguar Be Damned: JLR Just Had its Best Profit in a Decade

Jaguar revealed on Wednesday that it delivered $3.33 billion in profit for its fiscal year ending March 31st, 2025—its largest in a decade. The success comes despite the Indian-owned British conglomerate ending sales of virtually every Jaguar model.

Motor1

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Evening Standard

Jaguar Land Rover ‘cannot discount’ building cars in US amid tariffs

However, the company said it currently has ‘no immediate plans’ to shift production from the UK and Europe.

The Guardian - UK

Bentley warns its car sales to US still frozen amid tariff cut confusion

Carmaker says not knowing when 10% levy, down from 25%, will begin is ‘super-harming the business’

The Guardian - UK

US-UK trade deal has saved jobs at Jaguar Land Rover, says Mandelson

Government sources say some of company’s 30,000 UK staff were at risk before agreement to cut car tariffs

International Business Times UK

Jaguar Land Rover is Latest 'Go Woke, Go Broke' Casualty: Drops 'Woke' Ad Agency After Sales Plummet

Jaguar Land Rover is scrambling after a disastrous rebrand tanked sales by nearly half. Ditching its ad agency, can JLR reclaim its iconic growl?

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news in one place.

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Evening Standard

Jobs ‘days’ away from being lost without US deal, suggests Reynolds

Trade Secretary Jonathan Reynolds said ‘we were at risk of thousands of people losing their jobs’ without an agreement.

The Independent UK

Thousands of UK workers feared ‘days’ away from job losses without new US-UK trade deal

The deal, hailed as ‘historic’ by Labour leader Sir Keir Starmer, offers a lifeline to British industries

The Guardian - UK

Aston Martin and Rolls-Royce share prices soar as manufacturers welcome US tariff cuts

Jet engine maker, automotive industry, and UK steel sector voice relief after trade deal announcement

Evening Standard

Truth Social and football phone calls: the final hours of the UK-US trade deal

Sir Keir Starmer said the timing ‘couldn’t be more apt’.

Motor1

UK Auto Tariffs Slashed in First Trade Deal With US

Not long after the Trump administration levied high tariffs on auto imports, the United States and the United Kingdom have announced their intent to come to a trade agreement that will reduce car tariffs from 27.5% to 10%. If finalized, this will be the first agreement of its kind with…

The Guardian - UK

BMW ends 180 agency staff contracts at Mini factory in Oxford

Move comes as industry grapples with impact of Donald Trump’s steep 25% tariffs on cars imported to US

InsideEVs

2025 Range Rover EV First Drive: This Will Be The Best Range Rover

Bisected by the Arctic Circle, nestled between Norway and Finland, Sweden’s Lapland routinely sees temperatures of 20 to 30 degrees below zero over its depressingly dark winters. That makes the area around Arjeplog a hotbed of cold-weather testing—including our prototype drive of the first-ever Range Rover EV.

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