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The Latest Breaking News from Brian Niccol

Starbucks' new CEO has a long to-do list—moving the HQ out of Seattle is not at the top

When Brian Niccol led Chipotle, he moved its HQ from Denver to his own backyard in California.

Fortune

Starbucks brings back retro touch with hand-written names on cups

The coffee conglomerate is appealing to old customers with the return of handwritten names on their cups

The Independent UK

Starbucks CEO Brian Niccol has one job: Fix the bad vibes

The former Chipotle leader has big staffing and operations challenges at the coffee company.

Fortune

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read the most diverse news in one place.

Is Wall Street Bullish or Bearish on Starbucks Stock?

Starbucks has underperformed the broader market over the past year, and analysts remain cautiously bullish about the stock’s prospects.

Barchart

Brian Niccol has to get hold of 200,000 Sharpies so he can bring back a classic Starbucks tradition

“Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our scale.”

Fortune

Chipotle’s beefed-up portion sizes take a bite out of profitability

The burrito-bowl chain said it would offset the investment in more rice and pico de gallo with efficiencies in its supply chain.

Fortune

Starbucks to remove non-dairy surcharge

The change will go into effect on Nov. 7 — the same day as Starbucks' holiday menu launch

Salon

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Starbucks' new CEO just delivered what employees and investors have been craving after years of drama and missteps

Brian Niccol is showing the kind of clarity and decisiveness that helped him save Chipotle years ago.

Fortune

Starbucks needs you to rein in highly customized drink orders—'We have some cleanup to do,' CEO Brian Niccol says

Starbucks’ new CEO, Brian Niccol, wants to bring back the chain’s “coffeehouse vibe.”

Fortune

Stop milking it: Starbucks will stop charging extra for non-dairy milk

Requesting nondairy milk is the second most popular drink customization request behind adding a shot of espresso, Starbucks said

The Independent UK

Starbucks ends ‘vegan tax’ on nondairy milk as new CEO overhauls menu in face of customer exodus

Replacing milk with plant-based alternatives is the second most popular customization option, and the move will lead to an effective 10% price cut.

Fortune

Starbucks CEO Says Its Too Hard For Customers To Get A Cup Of Coffee

The new CEO continues to implement new measures such as a 4-minute service goal as part of his global overhaul.

International Business Times

Starbucks Pulls Plug On Olive Oil Coffee After Complaints Of 'Laxative Side Effects'

Starbucks is discontinuing its Oleato line in the North American market but will remain on the menu in some spots

International Business Times

Starbucks says workers risk 'separation' if they don’t go into the office at least three days a week while its CEO commutes in via company jet

The coffee company will enforce hybrid rules for corporate employees starting in January.

Fortune

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Fortune

Luckin Coffee, the buzzy chain that outsells Starbucks in China, reportedly plans a U.S. expansion

Luckin Coffee was booted off the Nasdaq in 2020 after an accounting scandal. It may be on its way back to the U.S.

Barchart

CMG Earnings Preview: What to Expect from Chipotle Mexican Grill in Q3

Down 14% from all-time highs, Chipotle Mexican Grill stock trades at a lofty valuation, due to its market-thumping returns in the past two decades.

Kiplinger

What Starbucks' Latest Dividend Hike Means for Investors

Starbucks disclosed preliminary Q4 results and suspended its full-year guidance, but also extended its long history of dividend hikes. Here's what you need to know.

The Guardian - UK

The new Starbucks boss is serving up froth and platitudes

Brian Niccol’s syrupy praise for store workers does not impress. He should focus on the hard problem of rising prices

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The Guardian - UK

New Starbucks boss to shake up ‘overly complex’ menu to win back customers

Brian Niccol aims to turn around coffee chain, which has reported falling sales, revenue and profits

Evening Standard

Starbucks in huge shake-up after biggest fall in sales since the pandemic

Financial results revealed like for like store sales dropped by 7% in the fourth quarter to September compared with 2023.

Fortune

Starbucks order taking forever? Don’t blame the barista

Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably worked.

Fortune

Get ready to pay more at Starbucks

New CEO is making changes that impact your wallet.

Barchart

PEP vs. SBUX: Which Underperforming Dividend Stock is a Better Value?

While both PepsiCo and Starbucks have been underperforming the broader market this year, which dividend-paying stock is a superior buy from a valuation perspective?

International Business Times

Starbucks Opens 2 Innovation Farms In Effort To Protect Coffee Supplies

The farms in Costa Rica and Guatemala will work to mitigate the effects of climate change on coffee production.

Fortune

Starbucks CEO hype has been 'overdone,' Jefferies analysts say in rare downgrade

It’s the first time in over a decade Jeffries has given Starbucks a sell-equivalent rating.

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