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The Latest Breaking News from Augmented reality

Zero10 and Crosby Studios are hosting an IRL digital fashion pop-up

Shoppers will have the opportunity to try on digital-only pieces through the space’s augmented reality features.

Nike's new AR experience highlights archival styles

Nike's new AR experience highlights archival styles

Made in partnership with global creative company Buck, the WebAR feature allows consumers to explore vintage Nike products.

Virtual reality, autonomous weapons and the future of war: military tech startup Anduril comes to Australia

Virtual reality, autonomous weapons and the future of war: military tech startup Anduril comes to Australia

Earlier this month, posters started going up around Sydney advertising an event called “In the Ops Room, with Palmer Luckey”. Rather than an album launch or standup gig, this turned out to be a free talk given last week by the chief executive of a high-tech US defence company called…

The Conversation

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Mobile app offers new learning tools for anatomy students. But tech isn't a silver bullet

For most people who finished school or university even a decade ago, the idea of virtual reality in the classroom probably seems like the stuff of science fiction. But immersive technologies like virtual reality (VR), augmented reality (AR) and mixed reality – which all aim to marry the physical and…

The Conversation

Augmented Reality Transformers stamps unveiled by Royal Mail

Fan favourites such as Optimus Prime, Bumblebee and Megatron are included in the collection

Royal Mail unveils Augmented Reality Transformers stamps

The stamps pay tribute to the British contribution to the robots franchise.

The Independent UK

Can Creact’s Vision Dash 180 Motorcycle Camera Make Riding Safer?

CES 2022 saw Creact debuting its Vision Dash 180, a product that fits augmented reality tech, and a camera with a 180-degree view.

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Tyneside tech firm Fuzzy Logic launches app to support UK's electrification drive

Tyneside tech firm Fuzzy Logic launches app to support UK's electrification drive

'It has been a privilege to to be part of this project to create a truly immersive learning experience,' says director Harvey Trent

Birmingham Post

The Metaverse Is Not the Future. It's Already Here.

The Metaverse Is Not the Future. It's Already Here.

By Eran Elhanani One day you won't be able to imagine a world without the metaverse, and that day is today.

Revealing Nottingham's secret history through augmented reality

Revealing Nottingham's secret history through augmented reality

You probably know of Robin Hood, the heroic outlaw who stole from the rich and gave to the poor of Nottingham. What you probably didn’t know was that he had to evade two sheriffs because, in the late middle ages, Nottingham city was split into two boroughs, each with its…

The Conversation

Virtual reality can support and enhance outdoor environmental education

Virtual reality can support and enhance outdoor environmental education

The use of virtual reality (VR) and augmented reality (AR) for environmental education is controversial. Some are concerned that these technologies might replace or disrupt outdoor experiences that can connect students to nature and develop pro-environmental behaviours.

The Conversation

Here's Why Heartcore Shares Are Trading Higher Today

Here's Why Heartcore Shares Are Trading Higher Today

Leading software development company Heartcore Enterprises, Inc (NASDAQ:HTCR) launched "truRes-12K", the world's first 12k-compatible real-time 360° virtual reality camera. HeartCore developed the first-ever 12K VR camera that provides users with higher-quality VR and AR images by combining a camera, chipset, stitching processing technology, and compression technology. HeartCore aims to market and sell its truRes-12K…

Walmart Continues To Consolidate Metaverse Presence With Latest Acquisition Of Memomi

Walmart Continues To Consolidate Metaverse Presence With Latest Acquisition Of Memomi

Walmart Inc (NYSE: WMT) agreed to acquire Memomi, an augmented reality (AR) optical tech company. The financial terms of the transaction remain undisclosed. Memomi is a leading technology provider for enhancing virtual optical try-on experiences, helping customers virtually "try on" eyewear in real-time for a seamless, easy, and fun omnichannel experience. Since 2019, Memomi…

What’s digital up-cycling ?

What’s digital up-cycling ?

In simple words, the pathology of digital content has led to wastage in digital marketing and created an environment where brands are sitting on underperforming volume. The database includes case studies where simple and actionable upcycling techniques were used to grow search engine optimization visibility and meet goals. This database…

The Times of India

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Celebrity baby range, Nala's Baby, arrives in Boots - and prices start from £5.50

Krept from Krept and Konan has created Nala’s Baby following the birth of daughter, Nala - and it’s the first skincare brand to include educational augmented reality functionality

The Guardian - UK

Nreal Air review: new augmented reality specs put a big screen in your view

AR smart glasses with displays now widely available in UK but must be connected to a smartphone to work

Meta Retracts From AR Glasses Project Shortly After Dumping Smartwatch Project

Meta Platforms, Inc (NASDAQ:META) is scaling back its plans to release a series of augmented reality glasses over the next several years, the Information reports. The move marks its second product suspension for the week as it battled the current revenue slowdown. Meta aimed to trim heavy investments in its Reality Labs hardware…

Tribune News Service

Orthopedic surgeons have another tool for knee replacement: augmented reality

ROCHESTER, Minn. — For people with severe arthritis pain in the knee joints, knee replacement is a viable option to improve their quality of life. Orthopedic surgeons now have a new tool for knee replacement: augmented reality.

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Apple is never in a rush to release its big new products

The giant is taking its time in unveiling long-rumored augmented reality goggles.

Apple could unveil its own version of an augmented reality headset today

Tech giant always uses its annual keynote conference to announce revolutionary new projects and devices

Apple Hides Cool AR Feature In WWDC Invite

Apple Inc (NASDAQ: AAPL) hid fully interactive augmented reality (AR) trading cards on its Worldwide Developers Conference (WWDC) invite webpage featuring distinct Memoji characters.

Qualcomm Chief Sees Prospects In High-End Smartphones, Meta Partnership Thanks To Augmented and Virtual Reality

In an interview at the World Economic Forum, Qualcomm Inc (NASDAQ:QCOM) CEO Cristiano Amon talked about growth as consumers increasingly chased "better phones," Reuters reports. Qualcomm's share with devices like the Samsung Galaxy grew from 40% share to over 75%. Qualcomm's technology powers augmented and virtual reality devices, including those made by Facebook…

Evening Standard

Facebook-owner Meta brings augmented reality research to London

Facebook owner Meta is bringing its augmented reality (AR) research programme to London as the company looks to develop hardware for the metaverse.

Tribune News Service

Google is remaking search, maps for the TikTok generation

Alphabet Inc.’s Google unveiled a series of planned upgrades to its search and maps services revealing the company’s augmented reality ambitions—and its appeal to a generation of internet users drifting away from the company.

Asharq Al-Awsat

Meta Opens First Physical Store

Facebook parent Meta has opened its first physical store - in Burlingame, California - to showcase its hardware products like virtual and augmented reality goggles and glasses. The store, which is open to the public as of Monday, is made for people who want to test out products like Ray-Ban…

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