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The Latest Breaking News from Amazfit

Fitbit Air got company as Garmin rival launches new "Pro" screenless wearable that captures core-body movement

The Amazfit Helio Strap Pro takes screen-free fitness tracking in an intriguing new direction

I've tested the Amazfit Cheetah 2 Pro for six weeks, and it's a powerful, premium Garmin alternative — albeit a lumpy and uncomfortable one

The Amazfit Cheetah 2 Pro delivers premium materials, stellar AI training, and accurate tracking but is held back by a bulky 15.6mm design and laggy maps.

TechRadar

Amazfit keeps piling pressure on Garmin with two surprisingly ambitious new sports watches

The Balance Ultra and Balance 3 expand the brand's growing premium portfolio

From analysis to the latest developments in health,
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Zepp Health Q1 Earnings Call Highlights

Zepp Health (NYSE:ZEPP) reported a stronger start to 2026, with management pointing to new Amazfit product launches, a higher-end product mix and expanding positioning in hybrid training as the main drivers of first-quarter growth. On the company’s earnings call, Founder and Chief Executive Officer

MarketBeat

Amazfit Cheetah 2 Ultra review: A genuine Garmin alternative with offline maps, titanium build and month-long battery life

Finally, a true Garmin Enduro alternative

Tom’s Guide Fitness Awards 2026: 20 gadgets that will change how you train, recover, and sleep

From smartwatches and fitness trackers to massage guns and hiking backpacks, here are the fitness gear and gadgets that impressed us most this year.

Tom’s Guide

Fitbit Air review: I tested the Fitbit Air for a week, and it's the best Whoop alternative for the rest of us

The Fitbit Air is a discreet and distraction-free (no screen) fitness tracker that's easy to use, accurate, and long-lasting. Subscription-free, it costs just $99.

Tom’s Guide

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Huawei's new 'premium budget' smartwatch could be the fitness tracker to buy this year — even over the upcoming Fitbit Air

The Huawei Band 11 Pro has an impressive set of features but it lacks GPS accuracy

TechRadar

I spent one week with a wallet-friendly Garmin Forerunner 970 dupe — 5 things that stand out about the $300 cheaper Amazfit Cheetah 2 Pro

I spent a week with the Amazfit Cheetah 2 Pro smartwatch, a Garmin Fenix 8 and Forerunner 970 competitor, with a much more reasonable price tag.

Tom’s Guide

Garmin’s endurance watches finally have a new rival worth paying attention to

Amazfit's Cheetah 2 Ultra arrives with sapphire glass, dual-band GPS and up to 30 days of battery life

The real reason Garmin suddenly cares about beginner runners again

Garmin’s surprise new Forerunners may say more about the running watch market than the watches themselves

Amazfit’s budget ultra-running watches launch – just one day after Garmin unveils its own new watches

Amazfit has launched the Cheetah 2 Ultra, a new ultra-running watch for off-road enthusiasts.

TechRadar

I tested the $79 Amazfit Bip 6 vs the $249 Apple Watch SE 3 — and the cheaper smartwatch is a lot better than I thought

The Apple Watch SE 3 is one of the best full-featured, entry-level smartwatches in 2026, but this $79 Amazfit dupe is almost as good.

Tom’s Guide

I tested Apple Watch SE 3 vs Amazfit Active 3 Premium for 2 months — here's which one I'd buy

I tested the Apple Watch SE 3 and the Amazfit Active 3 Premium for 2 months, and here's the one I'd recommend for most people.

Tom’s Guide

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This Garmin challenger smartwatch gives runners a titanium case and a sapphire lens without Fenix prices

Amazfit's Cheetah 2 Pro brings race prediction, dual-antenna GPS and AI coaching into Garmin territory

Tom’s Guide

Forget the Garmin Forerunner 970 — Here's why the Amazfit Cheetah 2 Pro could leave the competition in the dust

Amazfit's new high-performance model is absolutely stacked with features for runners; it's also $300 less than Garmin's flagship running watch.

Tom’s Guide

Amazfit Active Max review: A high-end Garmin dupe for the price of an entry-level smartwatch

I wore the Amazfit Active Max for two months, and it's my favorite cheap smartwatch of 2026, giving even the best Garmin models a run for the money.

TechRadar

Garmin's cashing in on the screenless Whoop-style smart band trend with its upcoming CIRQA — here's the proof

Garmin's CIRQA smart band is on the way — here's the US trademark office filing

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Amazfit just gave its Garmin Fenix rival a serious upgrade and it’s completely free

New training metrics, upgraded navigation and even a golf mode land on newer T-Rex watches

TechRadar

Amazfit Helio Strap vs Polar Loop vs Whoop 5.0: Which should you buy?

We tested three of the best screenless fitness trackers from Whoop, Polar and Amazfit

Garmin-style running metric lands on Amazfit's affordable running watches in latest update

Lactate-threshold tracking arrives via a new software rollout

Tom’s Guide

I tested the Amazfit Active 3 Premium for a month — and these 3 features beat my Apple Watch

I tested the Amazfit Active 3 Premium for a month, but I'd still choose it over my Apple Watch SE 3 for 3 key reasons.

TechRadar

Finally, a Garmin Fenix 8 rival? Amazfit 'plans to expand its premium product lineup' in revealing new info

Not just cheap watches: Amazfit is skewing premium alongside developing a "hybrid training platform".

Amazfit is about to flood 2026 with new watches and it has Garmin in its sights

The wearable brand is pushing into premium territory, ramping up launches, and building a full training ecosystem

Affordable Garmin Forerunner rival with 10-day battery life and offline maps falls to lowest ever price for Amazon Spring Deal Days Sale

The Amazfit Active 2 costs less than £85 right now

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