Launched three years ago, the Outside The Vault campaign celebrates Boucheron's heritage and how the jewellery would remain stylish in the modern world. A new chapter of this campaign presents three contemporary looks that illustrate the timeless designs.
Dating back to 1879 and 1893, five brooches depict horse chestnut leaves and a necklace boasts a motif evoking lily of the valley. Expressing Frédéric Boucheron's love of nature, these yellow gold and silver creations set with diamonds can actually be transformed into tiaras.
In 2026, the brooches punctuate the lapel of a sharply-structured blazer while the necklace is worn as a choker in the first look.
The next stop in time is 1986, when Boucheron unveiled the Sinnamary, combining wood with yellow gold, rubies and diamonds in the design of the bracelet. In the following year, the maison launched the Pluriel as a parure of a ring, bracelet, necklace and ear clips crafted from a combination of yellow gold and leopard wood, with diamonds shimmering on the jewellery.
Some 40 years later, they come together in a casual look with a knitwear top coordinating a leather pant.
The campaign rounds off by paying tribute to Boucheron's couture heritage through the signature gold tassel, shaped to mimic the suppleness of textile, appearing against a mimalist, monochrome silhouette in the third look.
The 1940s tassel bracelet and retro watch in yellow gold and platinum as well as the necklace in yellow gold from 1952 are illuminated by diamonds while featuring the Spirotube mesh -- a flexible technical innovation that serves as an alternative to the chain.
